Boosting Fotofy Product Photography to New Heights

Making the Branding More Recognisable

In this project for Fotofy product photography, they came to me to expand their branding to make it more recognizable. I expanded their branding with a unique twist - hand-drawn doodles. This wasn't just about adding some quirky doodles; each illustration was meticulously designed to resonate with the Fotofy brand, resulting in a brand identity that is as unique and dynamic as Fotofy itself.

Front-End Web Design

My expertise in front-end web design was put to the test in a project where the goal was to create a visually appealing yet user-friendly interface. The focus was on ensuring smooth navigation, leading to a seamless user experience. The result was a clean, intuitive interface that made browsing a breeze.

Designing a New Order Process Optimised for Conversion

One of my notable projects involved redesigning an entire order process. The aim was to offer more freedom of choice, with the process structured in modules for easy navigation. I ensured a clear overview and optimized the process for conversion by minimising the number of clicks required to complete each step. The outcome was a streamlined, efficient process that not only looks good but also enhances user experience and boosts conversions.

In all my projects, my goal is to combine creativity with practicality. I don't just create designs that look good – I create designs that work. I focus on designs that resonate with the target audience, designs that convert, and designs that contribute to the business goals. Because at the end of the day, that's what really matters. For now, this is not yet live so stay tuned.