Creating a Branding and Web Design for Masparts That Matches Their Ambition

After hard growth, Masparts had outgrown its appearance

The question posed by Masparts was simple: "We have significantly grown over the past years and feel that our current image no longer matches our ambitions. We can help with that. The first step is naturally, research.

On looking at Masparts I discovered, in addition to offering new parts, they also specialize in used parts. This is a unique feat in an industry where many companies prefer sales of new parts only. It becomes clear that Masparts is more than a parts seller. They distinguish themselves by offering superior quality, experience, technical support and a streamlined ordering process. This is their unique value proposition in the market. It is this proposition that they need to reflect in their visual identity.

To reflect Maspart's unique value proposition, developing an appropriate visual identity was essential. The designed logo aims to be immediately recognizable to their customer base. The chosen design not only symbolizes recycling of used parts - a discriminating factor in their business operation - but also their continuous dynamism and strive for growth and progress. The wheel incorporated into the logo emphasizes this aspect. The recycling is specifically depicted by the arrows in the design. With this renewed visual identity, Masparts can effectively communicate their unique place in the market and fulfill their ambitions.

This new appearance calls for a challenging yet user-friendly website

In line with the new visual image, a new website could not be missing. With a mega-menu, users can quickly navigate to all products, brands, etc. Masparts makes its own product photos, which are cut out as png files. The design is chosen in such a way that these product photos stand out well. All crucial information is visible at a glance, for an efficient and effective user experience. Furthermore, custom-made icons have been integrated as a finishing touch. This stylish and user-friendly web design enables Masparts to communicate their unique proposition in a convincing and elegant manner.

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"We have been working with Mats for some time now. He is pleasant to work with and often understands the task quickly. Whether it's about creating a totally renewed web design or working out matters regarding the corporate identity. The communication is very pleasant and the work delivered hardly ever requires revisions."

NICK HELLFERICH | OWNER OF MASPARTS