Data Driven Logo Design for AI Company

The Gordian Knot

When developing the identity for this AI company, I found inspiration in the story of the Gordian Knot. This metaphor perfectly aligns with their expertise: unraveling complex data challenges that appear unsolvable at first glance.

In the logo, I translated this ancient symbol into a modern, abstract form that resonates with their mission. Clean and purposeful in its simplicity, yet rich in meaning - much like how the company itself cuts through complex data to reveal clear insights. The result is an identity that not only visualizes their expertise but embodies their innovative approach.

Brandguide

To safeguard the power of their new identity, I developed a thoughtful brand guide that anchors their visual story. The chosen colors are more than decoration - the trustworthy blue emphasizes their ability to tackle complex data challenges with precision.

Moonlight Pro, with its geometric shapes and clean lines, was carefully selected as the signature typeface. It forms a perfect bridge between technical expertise and modern aesthetics, with every detail reflecting the data-driven core of the company.