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Multidisciplinary designer specialised in branding and websites.
Driven by the untamed power of design, I create more than just visually appealing elements. I forge strong, meaningful connections between your brand and your audience, with each design element perfectly addressing the needs and ambitions of your customers. I am Mats Hofstede, a Dutch designer specializing in branding and creating custom websites for SBM and SMB+.
Whether it's a large-scale branding project, a new website, or smaller design tasks, I ensure that your brand tells its story in the most compelling and impactful way. Do you have a project in mind? Request a quote or schedule a free introduction meeting.
01 HOW I WORK
Core strategies
Data driven
Data-driven decision-making lies at the core of my methodology. I prefer dedicating 80% of my time to uncovering the underlying issues before initiating the design process. This not only optimizes resources but also saves time.
Simplicity is key
A popular saying states that good design isn't about adding more, but about leaving nothing unnecessary. I strongly believe in this principle. Let's embrace simplicity, focus on the essentials, and ensure each element holds significance.
Build to last
In the design process, my focal point is longevity. This means moving beyond fleeting trends to create designs that are enduring and timeless. With a stable and consolidated approach, the end result is a design that stands the test of time.
01
Projects

BlockPoint: Simplifying IT for a Digital Future
Building a clear brand identity and digital presence for Blockpoint - transforming complex IT into accessible solutions through thoughtful naming, logo design, and a user-friendly website that speaks to businesses of all sizes across multiple industries.
2025-01-10
Branding
Webdesign

Data Driven Logo Design for AI Company
An AI company's brand identity inspired by the Gordian Knot, symbolizing their ability to solve complex data challenges.
2024-11-19
Branding

Logo and Promotional Website for Denise Anna's App
Create branding and website for Denise Anna. For promoting her fitness app, bootcamps, and 'your best version' challenge.
2024-04-27
Branding
Website

Boosting Fotofy Product Photography to New Heights
Take a look at this fantastic project for Fotofy product photography. Where I expanded their branding, created a fresh web design, and optimised the order process for a seamless user experience.
2023-09-24
Webdesign
Branding