Cookie consent

Accept Cookies: By accepting, you consent to the use of cookies for optimizing your browsing experience and analyzing site activity.

Grid pattern filled with shapes

Helping brands stand out with effective branding and webdesign

I work with companies that want to go beyond merely improving their visual appearance. Organizations that wish to harness the power of design to enhance their strategies and achieve their goals.

With my expertise in design and strategy, I guide companies looking to strengthen their visual identity. Together, we build a design that not only reflects your brand values but also appeals to the right target audience. Because when your brand stands out, you can make the impact you dream of.

7EV2UG9J826#!BF%KAG&PGJEgrey line

01 HOW I WORK

Core strategies

Data driven

Data driven

Data-driven decision-making lies at the core of my methodology. I prefer dedicating 80% of my time to uncovering the underlying issues before initiating the design process. This not only optimizes resources but also saves time.

Simplicity is key

Simplicity is key

A popular saying states that good design isn't about adding more, but about leaving nothing unnecessary. I strongly believe in this principle. Let's embrace simplicity, focus on the essentials, and ensure each element holds significance.

Build to last

Build to last

In the design process, my focal point is longevity. This means moving beyond fleeting trends to create designs that are enduring and timeless. With a stable and consolidated approach, the end result is a design that stands the test of time.

Logo on Japanese wave background

Where East and West meet in a Glass

A luxury wine brand specifically for Asian cuisine, with elegant typography, eastern symbolism and a minimalist bottle design that connects oriental tradition with western wine culture.

DATE

2025-03-10

SERVICES

Branding

Multiple webpages on top of eachother

BlockPoint: Simplifying IT for a Digital Future

Building a clear brand identity and digital presence for Blockpoint - transforming complex IT into accessible solutions through thoughtful naming, logo design, and a user-friendly website that speaks to businesses of all sizes across multiple industries.

DATE

2025-01-10

SERVICES

Branding

Webdesign

multiple pages of a brandguide

Data Driven Logo Design for AI Company

An AI company's brand identity inspired by the Gordian Knot, symbolizing their ability to solve complex data challenges.

DATE

2024-11-19

SERVICES

Branding

multiple screenshots of Denise Anna website

Logo and Promotional Website for Denise Anna's App

Create branding and website for Denise Anna. For promoting her fitness app, bootcamps, and 'your best version' challenge.

DATE

2024-04-27

SERVICES

Branding

Website

collection of multiple screenshots of orderproces

Boosting Fotofy Product Photography to New Heights

Take a look at this fantastic project for Fotofy product photography. Where I expanded their branding, created a fresh web design, and optimised the order process for a seamless user experience.

DATE

2023-09-24

SERVICES

Webdesign

Branding

collage with Masparts brandguide

Creating a Branding and Web Design for Masparts That Matches Their Ambition

Masparts is a leading player in the new and used high-end car parts industry. I helped them create a visual identity that matches their ambition.

DATE

2023-09-10

SERVICES

Webdesign

Branding

"Mats has designed a corporate identity and various landing pages for us. Mats is very flexible and thinks along with us, placing himself in the perspective of the website visitor in order to design in a service-oriented way. The result is definitely something to behold."

RUTGER GEERLINGS

CO-OWNER OF FOTOFY.NL